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ATJ / BARTALK | APRIL 19

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Frame Of The Month

Find out how this one single frame is on track to make somebody $10,000 richer!

The above frame, when added to their Orange Door system increased the number of ‘Sparkling Cherry’ Cocktails sold on a Friday night from 5 sold, to 17 sold the following Friday. 

This increase shows the power of Frames. Specific pricing for food/drink items helps to drive sales and can promote the menu items that normally wouldn’t get noticed.

If you are running an Orange Door 8000 system we can help design these frames for you, to get you started.
Contact us now to find out more and to get setup!  
fastTrack Video Premiers

Ariana Grande Signed Away 90 Percent Of
Royalties For “7 Rings”

Ariana Grande has signed away 90 percent of her royalties for her most recent, and second most successful song of all time 7 Rings.

According to a New York Times report, 7 Rings samples the melody of ‘My Favourite Things’ written by Rodgers and Hammerstein for their 1959 musical “The Sound of Music.” The music company that owns the late songwriters’ back catalogue, Concord, requested a staggering 90 percent of the royalties for the estate of Richard Rodgers and Oscar Hammerstein II.

Ariana’s label, Republic Records accepted with no negotiations.

Music Finally Making More Money Than In 2007

After weathering decades of decline, the global recorded music industry saw its fourth consecutive year of revenue growth in 2018.

Nearly half of income came from ad-supported and subscription music-streaming services. Streaming revenues overall swelled 34 percent from 2017 to 2018, and paid/subscription streaming rose 33 percent. Physical formats like CDs, meanwhile, dipped 10 percent, and digital downloads fared even worse, tumbling 21 percent.

Music’s top 10 markets in 2018 were:
The U.S., Japan, the U.K., Germany, France, South Korea, China, Australia, Canada and Brazil.

The top 10 global recording artists:
Drake, Ed Sheeran, Post Malone, Eminem, Queen, Imagine Dragons, Ariana Grande, Lady Gaga,Bruno Mars and BTS.

Top Music Videos Added This Month

  • Calvin Harris & Rag’n’Bone Man – Giant
  • Cage The Elephant – Ready To Let Go (AO)
  • The Chemical Brothers – Got To Keep On
  • Ariana Grande – Break Up With Your Girlfriend, I’m Bored (AO)
  • Zedd & Katy Perry – 365
  • YUNGBLUD & Halsey – 11 Minutes (ft Travis Barker) (AO)
  • J. Cole – Middle Child (AO)
  • AJR – 100 Bad Days
  • Afrojack – Sober (ft Rae Sremmurd & Stanaj)
  • Billie Eilish – Bury A Friend
BARTalk
BUILD IN SOME FUN for 2019!
Yes – ladies love Chocolate Fountains! Getting great looking units with tons of yummy items to dip sitting on the corner of the bar for your lady’s night or Friday night drinks will increase wine and cocktail sales.

Even as a dessert option for events and catering they rock – cheap to run, fun and successful. The question should be why not?

As the Bar and Restaurant industry steps up, many fail to drive traffic or excite guests. They keep just doing the same old things year in year out. Bar and Restaurant traffic drivers are just as important today as ever. Copy and paste has again become the way many operators write menus, simply choosing to steal IP from successful bars in the hope it rubs off on them.

Many hospitality outlets are in danger of becoming irrelevant to their customer base. Developing and reconnecting is more important today and failure to do so will guarantee your demise.

I wish you all ringing tills and happy customers throughout 2019, but its up to you to drive… well, FUN!


Fresh Fruit Cocktail Nights
Grab yourself a juicer and make some FRESH new options and a big FRESH PARTY could drive even more fun.

Here is a poster from one of my own bars and we are loving ‘The Reboot’ – a carrot cocktail which is selling well.
So ask yourself can you be better? Can you offer more? Is your brand fun and relevant?

Summer 2019 is coming on fast for the US and Winter even faster for New Zealand and Australia so let’s go drive some fun back in to your property and make it happen!
 
Keep the questions coming and have a great profitable month.

Tony Wheeler
tony@raisingthebar.co.nz
Orange Door Music Video
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