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BARtalk | Apr 2017

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Here are 5 key things to have in your mind at your staff & management meetings over the next few weeks

  1. Include your team members, take them on the journey “if they are not part of the solution, they are part of the problem”.
  2. Delegate team members tasks, break your work load down “no one can do this alone and if you don’t ask before it hits the fan…..no one will help once the smelly stuff is all over you”.
  3. Teach problem solving even when you are busy “don’t let anyone bring you an un-diagnosed problem. It’s either a Management, Process or Staff problem – break it down.
  4. What you permit… you promote! “watch out for the bad kids who love to try to drag it all down when it is getting exciting…permit bad and promotion bad!
  5. Yes its true pressure makes diamonds but it also crushes dreams, keep passion and drive in your tank….and focus.
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The Relationship Of Money And Music

In Bars & Clubs throughout the USA, New Zealand, Australia and similar nations around the globe, the relationship between music and income has always been the same since the very early 1960s when the local band halls began, to the 1980s when party bars first really evolved. They have increased turnover and driven amazing incomes for venue owners.

They were driven by fast talking true entertainers, microphone guys, music BPM, and sing along style party music lists that drove customers thirsty.

Although deck spins have their place and some incredible mash up DJs have come along, few can develop the skills to drive sales. Hardcore mixers who are more interested in BPM than income still outnumber great entertainers who really understand music well.

Studies in music have proven time and time again that there are great ways to drive sales through entertainment and music.

  1. Nostalgia
  2. Song knowledge
  3. New music
  4. Classics and sing along
  5. Interaction with great mic work
  6. Fun and theme

Firstly nostalgia takes people to a time and place when things were better. As we all know it’s human nature to remember the past more fondly than the present, that’s one of the reasons lots of people go to bars to start with to forget the troubles of today.

Song knowledge is so important in bars. Play songs and versions of songs that everyone knows so they can sing along and get involved especially for the male market who will not get into the spirit unless they know exactly what’s happening. Finding the rhythm, toe tapping and dance moves for the music playing may take a bit of work for many guys. We aren’t all John Travolta!

New music is important as well. The top 40 radio hits & top 40 pop are good for the younger female market. Pop is called that for a reason. It’s those hits that drag the numbers to the floor that all DJs crave.

Classics are a must for all the reasons above, plus the fact that they take your memories back to a better time. Everybody has memories from classics mainly your first times; cars, girlfriends, jobs, friends etc. but classics are only good if they match the catch.

Interaction is again explained above, but if you get both males and females singing, talking about music and questions from DJs, great mic work or DJ banter will help this (where were you when this song came out?), this type of thing will help with better early trade income.

Fun is all of the above and a theme helps the whole market. Old school parties & back to school parties rock! Focus on the theme, the year and great times all help to hit income increase.

Prime time is the time in which a bar earns 80% of its nightly income which could be 10.30pm till 12.30pm for example. Driving the right music in the right way, keeping BPM right so to not to boil the floor to early and great consistent music sets and combinations are key to better sales. Prime time is the most crucial when keeping income up and usually the time when the greatest opportunities can be lost but with great music, good video on screens, wicked lighting and energetic service amazing things do happen. After working a great schedule for prime time you can then work on better early trade music and increasing early turnover can be where some of the amazing things really do happen. If I could increase your early trade income by 20% or better I know we could make better things in any bar.

The key to all this though is a close and constant development of your music and entertainment. So many people get the idea a bunch of music will make it happen but the truth is hospitality takes work and using the people around you to help get the best. Plugging in a solution and turning on the power with no formula, promotion or vision helps no one.

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Until then, keep the questions coming and have a great profitable month.

Tony Wheeler
tony@raisingthebar.co.nz

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