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BARtalk | Feb 2018

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Well, an amazing start to 2018

The Philadelphia Eagles – 2018 Superbowl Champions proved “a hungry, champion team can move mountains” – showing no fear and being 100% committed was amazing to watch.

Music styles and programed lists are also changing fast. Remember to watch for concerts within your 100 mile radius and get these artists into your lists if appropriate. Next: Food trends and menu design must evolve quickly and be changed regularly. We run a 90 day program and it’s always kept us ahead of most. Changes must be relevant to your brand and the times.

Change is a real and constant factor in today’s industry, and what we knew yesterday is often not applicable today – so what should we be doing

  1. Don’t try and do it alone – source help for your business. Today’s markets are much harder to navigate, so increase your knowledge by bringing in industry professionals. Get a mentor and develop better plans with input from more than one set of eyes.
  2. Take a professional direction to your staff training. Staff are your greatest asset, so give them great tools to grow and develop sales and problem solving skills. I often hear operators ask, “what if I do all this work training and they leave?” Let me turn that question around: “what if you don’t train them and they stay?”
  3. Look at global trends. Find ways to build a great Point of Difference between yourself and the businesses within your 5km radius.
  4. Ignore technology at your peril! I can still remember the days of old when operators hated the idea of cell phones. Today the cell is key to success for many. Make sure you are utilising mobile technology and social networking in ways that will help your business grow and thrive in today’s industry, but remember that’s just the beginning. Tech is moving fast and staying up with it is a must.
  5. Spend wisely not cheaply. Always remember to keep up with maintenance and research new purchases – cheap now can often cost us twice later.
  6. Keep venues clean. Remember this: “cleaning is still the first key to great marketing.” Dirty venues drain us of money!!
  7. Get the basics right. Work hard to maintain high standards in your business, from service levels to the culture of your teams. The basics are still the back bone – ignore them and get lost in the crowd.
  8. Use your eyes and ears. Success starts within the 40 feet outside your venue, both day and night, so make sure you visit regularly and have a real, honest look at your operation. Use fresh eyes and don’t bull shit yourself….if your venue is crap, it’s crap…so do something about it.

Lastly, if you want to really get the best out of your operation, plan and build a great team culture – no one can do this alone! Regards and may your till ring to the sound of happy guests.

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Until then, keep the questions coming and have a great profitable month.

Tony Wheeler
tony@raisingthebar.co.nz

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