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BARtalk | Oct 2016


RTB Top5 Tips in October

  1. Web Tip: PAGE ONE IS THE ONLY PAGE: Staying away from google page two is a must. I could tell you the statistics, but honestly when is the last time you went to page two on any search on Google?
  2. 7 Day Marketing Tip Of The Month: Fill the gaps – don’t just drop a daily deal. Every day has gaps in turnover – look harder at them and fill them. I have great days right now with a promo from 2pm to 5.15pm.
  3. Test Your Team: Simple team evaluation check and testing is such an under used formula. A great team overview can change your whole thinking and help build stronger teams.
  4. Data Scraping Promotions: One key tip this time of year is making sure you do a data scraping promotion and then reward your entrants. With a Mailchimp or similar shout-out, getting a strong data base with traffic will grow your numbers.
  5. 3 Minute Huddle: this simple process of getting staff powered by great language is unbeatable – don’t underestimate it.


Work In vs Working On

Work In vs Working On has long been a conversation I have had so many times a month that I thought it was high time I got on the keyboard.

If you have trouble prioritizing this kind of work over your “standard” work, or if you feel ineffective when it comes to strategizing and marketing, don’t worry: you’re not the only one.

But once you learn a more refined sense of control and direction, you will also find it easier to build your passion.

You may well ask! What’s the key difference between working ON your business and working IN your business?

When you’re working IN your business, you’re involved in generating the product or service your business provides. Maybe you serve customers for 5 hours or work in the kitchen on maintenance.

When you’re working ON your business, you’re maintaining your pipeline or looking forward for the business – networking, researching new markets or clients, preparing sales & marketing strategies, updating your marketing materials and web site, developing new menus or menu items, developing sales building programs and more. Basically, you’re ensuring that in the future, you’ll be able to keep working IN your business, because you’ll have enough business to keep your business running.

Here are my top 10 “working on the business” keys

  1. Attend networking and/or industry events in the USA Night Club and Bar Show, the National Restaurant Show in Chicago and a few BBQ competitions are just the start of the must visit industry events that are on my calendars.
  2. Digital Plan: My Digital Marketing Plan includes social networking sites and my digital four wall marketing, to reflect your current needs/goals/products etc.
  3. Outgoing message: Motel menus, mail chimp plus sending e-mails to potential contacts, guests both old and new.
  4. 7 day marketing still the most important driver of business, but this is real 7 days not just a daily deal.
  5. Networking: Ask your network contacts for introductions, presentation opportunity’s and more. The day you stop networking you FAIL! A great tip – make at least one phone call to a new contact or customer per day.
  6. Cheap Promotions: Develop low-cost marketing strategies you can implement yourself. Data scraping promotions to build your data base are just the beginning.
  7. Set Goals! Set short and long-term goals for your business, and create strategies which help you move toward those goals, eg we will hold regular meetings.
  8. Set priorities and run a working list: If you have trouble prioritizing this kind of work over your “real” work, or if you feel ineffective when it comes to strategizing and marketing, don’t worry: you’re not the only one.
  9. The Calendar: Build and keep it in front of yourself. An effective calendar changes your work load and helps you and your team focus.
  10. Sales Training: Still one of the most overlooked segments of the market.

But once you learn to work ON your business as well as IN your business, you’ll find that you gain a much finer sense of control, purpose, and direction. And isn’t that worth an hour a day?

Until next time, keep the questions coming and have a great profitable month.



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